Sales Development & GTM Leadership

I build SDR teams that beat the number.

Sales development leader across two unicorns, scaling high-performing APAC teams from inbound and outbound to consistent quota overachievement.

Get in touch View experience

Melbourne, Australia

A go-to-market operator who turns SDR teams into pipeline engines.

I lead from the front: hiring and developing talent, designing outbound and inbound motions, and operationalising the data that keeps a team accountable. My teams have opened new APAC markets and turned sub-80% attainment into consistent overachievement.

  • Hiring & developing talent
  • GTM & territory execution
  • Inbound & outbound strategy
  • Pipeline generation
  • Data-driven performance management
  • Sales enablement
  • MEDDPICC
  • AI-assisted prospecting

Experience

  1. Remote Jun 2024 to Present

    APAC Sales Development Manager

    • Ranked #1 of 20 SDR managers globally (H1 2025) and built the top-performing team across a 20+ manager org.
    • Scaled APAC from 5 to 16 outbound SDRs plus 2 inbound, opening South Korea, Japan and the Greater China region.
    • Lifted average attainment from under 80% to over 130%, peaking at 153% in a half.
    • Improved outbound conversion from 6.5% to 18% and generated $3.29M in bookings.
    • Rebuilt the SDR tech stack (Firmable, Nooks, Clay, Cluely), adding roughly 50% productivity per rep.
  2. Zendesk Jan 2022 to 2024

    Business Development Team Lead, ANZ

    • Led and grew a 12-rep SDR and BDR team across ANZ, spanning inbound and outbound.
    • Delivered 120% to FY2023 quota; 148% to FY2022 as an IC, ranked 4 of 300 reps globally.
    • Built the outbound strategy and enabled 50+ reps on tooling and MEDDPICC discovery.
  3. Thryv 2021 to 2022

    Enterprise Sales Consultant & Sr. Account Manager

    • Launched Hub by Thryv (SaaS) in Australia as lead AE and directed a 3-rep team.
    • Managed a $1.7M ARR book at 138% of quota, selling cloud CRM and marketing solutions.

Earlier: pricing and account leadership at Toyota Finance Australia, Qatar Airways and Kent Relocation Group (2016 to 2020), managing budgets up to $1B and serving Fortune 100 accounts.

Selected results

#1 globally

Top SDR manager across Remote's 20+ manager org, H1 2025.

153%

Peak half-year quota attainment, H2 2024.

6.5% → 18%

Outbound-sourced bookings conversion.

$3.29M

Outbound-sourced bookings generated.

<80% → >130%

Team attainment turnaround across APAC.

Tools & stack

I build modern, AI-assisted prospecting motions and run teams on data. The stack I have implemented and operated:

CRM & Sales

  • Salesforce
  • HubSpot
  • Outreach
  • Sales Navigator

Data & Intelligence

  • ZoomInfo
  • Cognism
  • Lusha
  • 6sense
  • Firmable

AI & Automation

  • Clay
  • Nooks
  • Cluely
  • LLMs

Analytics & Ops

  • Power BI
  • KPI dashboards
  • Slack

Open to sales development and GTM leadership roles.

Based in Melbourne, working across APAC. If you are building or scaling a sales development function, I would like to hear about it.

Get in touch