APAC SDR & Inside Sales Leadership
I build SDR teams that beat the number.
APAC SDR and inside sales leader across two unicorns — scaling outbound pipeline, building the AI-led GTM motion, and developing the next line of SDR leaders.
Remote · APAC Sales Development · 2024–present
#1 SDR Manager globally, 2025.
Three straight halves over quota across APAC — ranked #1 of Remote's 16 SDR managers worldwide.
- 84% → 138% average rep attainment
- 5% → 22% pipeline-to-bookings conversion
- 5 → 16 SDRs scaled across APAC
- $2.32M bookings generated
Melbourne, Australia
A go-to-market operator who turns SDR teams into pipeline engines.
A decade in sales across the full cycle, from prospecting and closing to account management. I scaled and led Remote's APAC SDR and inside-sales function from 5 to 16 reps to rank #1 SDR manager globally in 2025, lifting attainment past 138% and tripling pipeline-to-bookings conversion to 22%. Increasingly my work is building the leadership bench — mentoring high-potential reps toward team-lead and management-track roles and owning the SDR career and competency framework. I build the team, the outbound motion and the AI tooling around it, and partner across Marketing, Enablement and RevOps. My next step is second-line leadership across APAC: developing leaders and the systems they run on.
- SDR & inside sales leadership
- GTM strategy & territory design
- APAC expansion
- Pipeline generation & conversion
- AI-led GTM engineering
- Build & mentor future leaders
- RevOps partnership & forecasting
- Cross-functional influence
- Sales enablement
- MEDDPICC
Experience
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APAC Sales Development & Inside Sales Manager
- Ranked #1 of 16 SDR managers globally in 2025, leading the top-performing team in the org (153% H2'24 #2 global, 122% H1'25 #1, 105% H2'25 #1).
- Scaled the APAC SDR org from 5 to 16 reps, opening net-new markets in South Korea, Japan and Greater China (HK, Taiwan, China).
- Own the APAC & ANZ sales-development methodology end-to-end across the SDR and inside-sales (ISR) teams, partnering across Marketing, Enablement and RevOps.
- Build the leadership bench — mentor high-potential reps toward team-lead and management-track roles; own hiring, onboarding, a structured 1:1 coaching cadence and the SDR career & competency framework.
- Lifted average rep attainment from 84% to over 138% and tripled ARR pipeline-to-bookings conversion (5% to 22%); generated $2.32M in bookings.
- Act as the team's GTM engineer: built a fleet of AI agents with Claude Code, Cowork and Codex to automate prospect research, scoring, ICP qualification and personalised first-touch, orchestrated with Gumloop, Clay and Nooks.
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Business Development Team Lead, ANZ
- Built and led a 12-rep SDR and BDR team across SMB, Mid-Market and Enterprise, feeding qualified pipeline into the AE org.
- Delivered 120% to FY2023 and 105% to H1 2024; 148% to FY2022 as an IC, ranked 4 of 300 reps globally.
- Built the ANZ outbound system end-to-end and enabled 50+ reps on Salesforce, Outreach, Sales Navigator and MEDDPICC.
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Enterprise Sales Consultant & Sr. Account Manager
- Owned the full sales cycle as lead AE launching Hub by Thryv (SaaS) in Australia, and directed a 3-rep team.
- Managed a $1.7M ARR book at 138% of quota, selling cloud CRM and marketing solutions.
Earlier: pricing and account leadership at Toyota Finance Australia, Qatar Airways and Kent Relocation Group (2016 to 2020), managing budgets up to $1B and serving Fortune 100 accounts.
Tools & stack
I build modern, AI-assisted outbound motions and run teams on data. The stack I have implemented and operated:
AI, LLMs & Agents
- Claude Code / Cowork
- ChatGPT / Codex
- Gemini
- Custom AI agents
Automation
- Gumloop
- Clay
- n8n
- Make
- Python / Node
CRM & Engagement
- Salesforce
- HubSpot
- Outreach
- Sales Navigator
Data & Intelligence
- ZoomInfo
- Cognism
- Lusha
- 6sense
- Firmable
Dialer & Coaching
- Nooks
- Cluely
- Gong
BI & Collaboration
- Power BI
- Tableau
- Slack
- Teams